Does corporate brand and culture affect the bottom line?

by Tony Fannin, president, BE Branded I was in a discussion with a client a few days ago. The topic that came up was does brand and corporate culture really affect bottom line revenue? Some of the executive committee believed it does. The other half thought the ideas were too “soft” to make any real […]

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Mission, core values, and brand

by Tony Fannin, president, BE Branded Almost everyone knows companies need a mission and core values. Most everyone agrees that these items are important to setting the course for the future. But, unfortunately, there are many who really don’t understand how to develop mission and core values or even how these things interact with brand […]

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