by Tony Fannin, president, BE Branded I recently read in an article that Armani paid Kim Kardashian to tweet about their purses. I’ve heard other stories that are similar. Marketers paying celebs, bloggers, and the like to talk about their product. In the social media world, is that ok or is that seen as fake […]
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Tag Archives: buzz
Coffee wars: a good example of buzz marketing vs. integrated marketing
September 30, 2009 
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by Tony Fannin, president, BE Branded I’ve been watching the coffee wars between Starbucks, McDonald’s, and Dunkin Donuts lately. What interests me is how tactics have been changing over the course of the “battle”. Starbucks has long been held up as the anti-advertising poster child, especially for entrepreneurs and small businesses. Often, I’ve been told […]
Read moreThe realistic way to view TV in your marketing mix
August 19, 2009 1 Comment
by Tony Fannin, president, BE Branded The most common measurement of the TV spot has been the number of viewers it delivers. In ancient times, when there were only three stations, this made sense. Today, that measurement no longer applies. This continued line of thinking has helped erode the standing TV once had in the […]
Read moreDoes advertising mix help buzz?
August 4, 2009 1 Comment
by Tony Fannin, president, BE Branded Do other forms of advertising contribute to “buzz” or is it the marketing nirvana that needs no help? Some claim that generating buzz is completely organic. They think it’s free (even though marketers spent about $55 mil. a year on “free” buzz). They think it’s the only way to […]
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