by Tony Fannin, CEO/Partner, BE Branded | Before, in the good ol’ days (about 6-7 years ago), SEO was purely a digital strategy. It was all about link-backs, key words, mark up, snippets, etc. The holy grail was to get onto, and stay, on the first page of search engines such as Google and Yahoo. […]
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Tag Archives: Advertising
Do Purpose-driven ads really work?
April 10, 2013 
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by Tony Fannin, CEO/Partner, BE Branded | Over the last 3-5 years, many marketers, large and small, have focused their advertising and brand in communicating more of a higher purpose than just selling stuff. Messaging has become more messianic. On the surface, this makes sense, especially with the millennials. Many do care that a company […]
Read more Is Samsung more “cool” than Apple?
January 28, 2013 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | There is much talk these days about the battle between Apple and Samsung in the high-end smart phone market. Court battles as well as marketplace battles rage on. What used to be unthinkable about 3 or 4 years ago is now being discussed openly in the business and […]
Read more Facebook and brands: The rules and regulations for brands on Facebook
December 11, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Since many marketers use or associate with Facebook, I thought providing a brief summary of Facebook policies for brands would be useful. This comes courtesy of Winston & Strawn, LLP, a law firm in Chicago. A partner of the firm, Brian Heidelberger, took the time to read the full […]
Read more Branding and advertising is NOT a last resort savior
October 15, 2012 2 Comments
by Tony Fannin, CEO/Partner, BE Branded | There’s a trend that is becoming even more prevalent in the last 4-5 years, especially with online companies. It is “marketing as a last resort” strategy. The scenario goes something like this: • Company launches without advertising and marketing, depending solely on social media and word-of-mouth • In […]
Read more The difference between advertising agencies and brand marketing firms
August 27, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Marketing, branding and advertising are typically lumped into the same general category, marketing, especially by small to medium sized businesses. They also look at most branding and advertising agencies the same way, interchangeable. In my point of view, they are very different, though they have similarities. It’s like […]
Read more Social media now must make advertisers their priority, not users
July 9, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Technology and advertising are both, at odds with each other and dependent on each other. Companies such as Google, Facebook and Twitter each has shunned advertising in their beginnings calling it a form of “hucksterism”. They believed that “advertising” was a dirty word and their work was pure […]
Read more Google, Amazon and other internet giants spend billions in marketing
June 26, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Ad spending has increased significantly among some of the largest internet players in the last few years. Companies such as Google, Amazon, EBay and Expedia have upped their spend on advertising and promotion. This may be a surprise to some. Why on earth would Google spend over $1 […]
Read more Google, YouTube going back to core marketing principle: ad engagement
May 14, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | In the recent past, we’ve had many clients discuss their online goals in the context of getting massive views or visitors. They felt, as did most of the business world, that was the main metric that drove success because this is what many of those selling new media […]
Read more There is a difference between Awareness and Brand Building
April 16, 2012 2 Comments
by Tony Fannin, CEO/Partner, BE Branded | There is a difference between awareness and brand building. Often, many marketers use these terms interchangeably. That would be a mistake and leads to disappointments, leaving them to believe that brand building or awareness doesn’t work. It’s not that the tools don’t work, they were just used improperly. […]
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