by Tony Fannin, President, BE Branded In a recent research paper from NBCU researchers, data shows that mass advertising campaigns gets the attention of women audiences. Kindle, Verizon, and Hershey’s, for example, were all in the top tier of the women brand power index and all had recent heavy advertising campaign push. The index uses […]
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Marketing to Women – Aspirational Vs. Authentic
November 10, 2010 
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By Holly Buchanan When marketing to women, which is more persuasive: aspirational marketing or authentic marketing? The answer is – a combination of both. Women Want Authenticity Women have finely tuned B.S. meters. They are better than men at picking up facial expressions and body language. They trust their peers over industry experts. That stock […]
Read moreEducate women about your brand and you have a customer for life
September 7, 2010 0 Comments
by Tony Fannin, President, BE Branded How does a brand reach out to women in a real and authentic way? That’s a question that must be answered by all brands hoping to grow and stay relevant in tomorrow’s market place. Society’s economic drivers are women, both domestically and professionally. They control a vast majority of […]
Read moreHow women use the web
August 26, 2010 0 Comments
by Tony Fannin, President, BE Branded As I’ve written here before, women are not just a market niche, they are the market. I ran across an interesting study that researched women and the internet. The study was called Women Connectonomics, which examines how and why women are using various websites. Here are some of the findings: […]
Read moreWill Women Come Back After a Bad Experience?
March 31, 2010 6 Comments
By Holly Buchanan Google “worst customer service stories” and you’ll get 4,090,000 results. I was actually surprised the number wasn’t higher. We’ve all had horrible experiences with companies and products. The question is, after a bad experience, would you do business with that company again? And are women different from men? Are women more likely […]
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