by Tony Fannin, CEO/Partner, BE Branded | Boomers are considered big spenders. They currently have the vast majority of the wealth in the U.S. The next generation coming through may be even more of a critical audience than their predecessors. The Millennials (age 17-34 today) are predicted to spend over $200 billion annually in 2017, and […]
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The difference between advertising agencies and brand marketing firms
August 27, 2012 
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by Tony Fannin, CEO/Partner, BE Branded | Marketing, branding and advertising are typically lumped into the same general category, marketing, especially by small to medium sized businesses. They also look at most branding and advertising agencies the same way, interchangeable. In my point of view, they are very different, though they have similarities. It’s like […]
Read more Social media now must make advertisers their priority, not users
July 9, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Technology and advertising are both, at odds with each other and dependent on each other. Companies such as Google, Facebook and Twitter each has shunned advertising in their beginnings calling it a form of “hucksterism”. They believed that “advertising” was a dirty word and their work was pure […]
Read more Google, Amazon and other internet giants spend billions in marketing
June 26, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Ad spending has increased significantly among some of the largest internet players in the last few years. Companies such as Google, Amazon, EBay and Expedia have upped their spend on advertising and promotion. This may be a surprise to some. Why on earth would Google spend over $1 […]
Read more Design takes center role in brand communication
June 11, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Just recently, PepsiCo hired away design guru Mauro Porcini from 3M. They tapped him to become Chief Design Officer. His objectives, to develop a design language and manage all of PepsiCo’s key brands from soft drinks to snack foods to vending machines. This is considered a big loss to 3M who has […]
Read more Study shows Facebook is as effective as TV in engaging your customers
April 24, 2012 3 Comments
by Tony Fannin, CEO/Partner, BE Branded | One of the common beliefs is traditional media, like TV, is more wasteful of marketing dollars than online and social media properties. The old joke of “I know half my money is wasted in advertising, but I don’t know which half.” comes from this idea. Yes, it is […]
Read more Online marketing showing signs of “maturity”
April 9, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | New media may be showing signs of maturity (in the business sense). It’s not that it’s losing money, but it the 400-600% increase of revenues are harder to come by. Many have built their model on selling advertising. The trap that the online world presents is there is […]
Read more Banks are part of the problem when it comes to growing a business
April 2, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | One of the main functions of banks is to loan money to business so they can grow and help the overall economy, both locally and nationally. They pride themselves in statical knowledge and data mining. For most of them, they believe in the mantra, “numbers don’t lie”. From […]
Read more Simplify your marketing in a complicated marketing landscape
March 19, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | In this world of media overkill and waaaaay too much messaging, simplifying your marketing is the counter-intuitive approach that will win in the market place. This includes your in-store/online customer experience as well. Many businesses are now offering a range of items and services to compete today. Being […]
Read more Kodak- an example of a brand built on the wrong foundation
March 14, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | What a company stands for in the minds of customers is much stronger than any product or service they produce. In fact, this is where the vast majority of the company “value” resides. It is how companies, big and small, navigate this intangible that determines if they become […]
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