by Tony Fannin, CEO/Partner, BE Branded | In business, the common reaction to any of your detractors is to combat them or disengage with them. Many see them as the “enemy”. When trying to build credibility within your brand, you must resist these urges and embrace them. The same people who are critical of you […]
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A formula to creating a great brand
March 7, 2012 
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by Tony Fannin, CEO/Partner, BE Branded | Here is a formula to consider when thinking about gaining loyal customers: Communication + Relationship = Brand. Here’s how I define each part. Communication: Nothing can happen, whether personal or business, without effective communication. This goes way beyond “corporate communications” and PR. This is about deep sharing of […]
Read more Steve P. Jobs 1955-2011
October 5, 2011 0 Comments
by Tony Fannin, President, BE Branded | Today, the world has lost a visionary and probably one of the most important figures of the Twentieth Century, Steve P. Jobs. I believe the world is greatly sadden and grieving along side his family, close friends, and business associates. Steve proved that great design and aesthetics is […]
Read more Do customers really care how long you’ve been in business?
September 14, 2011 0 Comments
by Tony Fannin, President, BE Branded | Here’s an interesting question: Do consumers really care about how old your company is or if it’s your 50th anniversary? Many businesses, especially small business, tend to lead with this fact when pitching to prospects or communicating to new customers proudly saying, “We’ve been around for X number […]
Read moreBlessid Union of Souls and Hire Calling
December 23, 2009 2 Comments
by Tony Fannin, president, BE Branded I know many will be busy with holiday activities and family, so this blog is just to wish everyone a wonderful holiday and safe travels, where ever you may be going. It is in this spirit, I would like to share with you about a foundation we are deeply […]
Read moreCause marketing
December 3, 2009 0 Comments
by Tony Fannin, president, BE Branded Retailers have taken a beating over the last 12-18 months and this holiday season didn’t look much better. Many people just don’t have the money to spend. To compound the problem, those who do, feel guilty and don’t want to be seen as over indulging on conspicuous consumption, so […]
Read moreBe Great
September 17, 2009 0 Comments
by Tony Fannin, president, BE Branded This entry leans more toward business philosophy than branding or marketing, but it is related. In my experiences with Fortune 500 companies and small businesses, there’s one quality that I notice that seems to be missing in a number of them. That’s quality of being great. Ultimately, people want […]
Read moreDoes corporate brand and culture affect the bottom line?
August 26, 2009 1 Comment
by Tony Fannin, president, BE Branded I was in a discussion with a client a few days ago. The topic that came up was does brand and corporate culture really affect bottom line revenue? Some of the executive committee believed it does. The other half thought the ideas were too “soft” to make any real […]
Read moreBusiness and philanthropy
August 10, 2009 0 Comments
by Tony Fannin, president, BE Branded This entry is a little different than my normal thoughts about branding, marketing, and advertising. I felt the need to address the idea of big business and philanthropy. The idea came about through a conversation with a few business colleagues. One owned a business and the conversation came up […]
Read moreGrow your business
June 4, 2009 0 Comments
by Tony Fannin, president, BE Branded One of the core questions facing every CEO or small business owner is: How do you grow your business? There are many ways to get this accomplished. How do you know what is the right path to take? How much investment will it cost? Should I grow my current […]
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