by Tony Fannin, CEO/Partner, BE Branded | New media may be showing signs of maturity (in the business sense). It’s not that it’s losing money, but it the 400-600% increase of revenues are harder to come by. Many have built their model on selling advertising. The trap that the online world presents is there is […]
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Banks are part of the problem when it comes to growing a business
April 2, 2012 
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by Tony Fannin, CEO/Partner, BE Branded | One of the main functions of banks is to loan money to business so they can grow and help the overall economy, both locally and nationally. They pride themselves in statical knowledge and data mining. For most of them, they believe in the mantra, “numbers don’t lie”. From […]
Read more Simplify your marketing in a complicated marketing landscape
March 19, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | In this world of media overkill and waaaaay too much messaging, simplifying your marketing is the counter-intuitive approach that will win in the market place. This includes your in-store/online customer experience as well. Many businesses are now offering a range of items and services to compete today. Being […]
Read more Brand differentiation is key to being loved by Millennials
February 29, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Advertising to Millennials holds a special place in my personal life. I live with two of them, my daughters. Not only are they the next coveted group for marketers, but they are girls (who will grow up to be women) and will control most of the purse strings […]
Read more Turning a brand around
February 13, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Wendy’s is on a rebound. They have slipped past Burger King as the #2 burger chain behind McDonald’s. Since the death of their beloved Dave Thomas in 2002, Wendy’s has been searching for their soul, their brand. During this wandering, they had fallen to a very distant 3rd […]
Read more 2012 Super Bowl – The winner is…
February 6, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | The 2012 Super Bowl in Indianapolis is now history. Being in Indianapolis, I must be a “homer” for a minute. Indianapolis has shown it can be a great host to the world. Many media and Super Bowl “experts” have praised this Super Bowl venue as one of, if […]
Read more The Super Bowl will be streamed live in 2013. A marketing nirvana.
January 20, 2012 3 Comments
by Tony Fannin, CEO/Partner, BE Branded | With the 2012 Super Bowl coming upon us, the NFL recently made an announcement that the 2013 Super Bowl will be streamed via NBC’s web site and Verizon. The NFL has been streaming the Sunday Night Football edition in recent years to see how the technology will work […]
Read more Digital companies are reinforcing traditional advertising
January 11, 2012 2 Comments
by Tony Fannin, CEO/Partner, Be Branded | Since the advent of new media and social media, many of the digital faithful have sounded the demise of traditional media. I know it’s cool and hip to say, “We no longer use TV, print, or radio for our advertising. Instead we use Facebook, SEO, and apps.” But, […]
Read more It costs $4 to get each follower on Twitter
December 13, 2011 2 Comments
by Tony Fannin, CEO/Partner, BE Branded | In social media, it is hard to tell what is that really worth. For example, do you know how much a facebook “like” is worth or a Linkedin “connection” is valued at? Because the social media world is still very new, everyone is trying to see the real […]
Read more Reverse Product Placement
November 29, 2011 1 Comment
by Tony Fannin, President, BE Branded | We all know about product placement in TV shows and movies. Most of the time it’s not well done and expensive. Recently, Quill paper (owned by Staples) signed a deal with “The Office”, in particular utilizing the imaginary company of Dunder Mifflin. The goal is to sell […]
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