by Tony Fannin, CEO/Partner, BE Branded | Online advertising and social media has fostered a marketing myth, digital advertising is about speed. Fast results, fast data, fast changes, fast profits. Yes, the digital tools and online world does allow us to market and accomplish a lot of things quickly and is much more efficient in […]
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Branding and advertising is NOT a last resort savior
October 15, 2012 
2 Comments
by Tony Fannin, CEO/Partner, BE Branded | There’s a trend that is becoming even more prevalent in the last 4-5 years, especially with online companies. It is “marketing as a last resort” strategy. The scenario goes something like this: • Company launches without advertising and marketing, depending solely on social media and word-of-mouth • In […]
Read more Building a brand starts with Focus and being First
October 8, 2012 1 Comment
by Tony Fannin, CEO/Partner, BE Branded | Most people believe it’s important to build a brand, but many don’t know how to start accomplishing this goal. There are also many who believe building a great brand isn’t important. It just takes things like a great sales team, lower prices or better technology. Unfortunately, business life […]
Read more You must invest in your brand to make it worth something
September 20, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Many companies want a great brand. They dream of dominating their category, being the “household” name when it comes to their core products or service and even being loved by their customers. All of these things are what a great brand can deliver whether you are a large […]
Read more Extend your brand experience to gain the trust of Millennials
September 4, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Boomers are considered big spenders. They currently have the vast majority of the wealth in the U.S. The next generation coming through may be even more of a critical audience than their predecessors. The Millennials (age 17-34 today) are predicted to spend over $200 billion annually in 2017, and […]
Read more The difference between advertising agencies and brand marketing firms
August 27, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Marketing, branding and advertising are typically lumped into the same general category, marketing, especially by small to medium sized businesses. They also look at most branding and advertising agencies the same way, interchangeable. In my point of view, they are very different, though they have similarities. It’s like […]
Read more Customers Do judge a book by it’s cover
July 30, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | The axiom that many people believe in and have been told by others is “don’t judge a book by it’s cover.” When it comes to people, that’s true. With your business and your brand, believing in this will make life harder in the long run. When it comes […]
Read more Turn commodities (literally) into a brand powerhouse
July 23, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Some people think that many commodities are too “common” to be concerned about going to all of the “trouble” in creating a brand. They believe it’s only about sales. Brand has no effect on their product or service. Many point to good sales numbers, growth in their sales […]
Read more Social media now must make advertisers their priority, not users
July 9, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Technology and advertising are both, at odds with each other and dependent on each other. Companies such as Google, Facebook and Twitter each has shunned advertising in their beginnings calling it a form of “hucksterism”. They believed that “advertising” was a dirty word and their work was pure […]
Read more Google, Amazon and other internet giants spend billions in marketing
June 26, 2012 0 Comments
by Tony Fannin, CEO/Partner, BE Branded | Ad spending has increased significantly among some of the largest internet players in the last few years. Companies such as Google, Amazon, EBay and Expedia have upped their spend on advertising and promotion. This may be a surprise to some. Why on earth would Google spend over $1 […]
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