by Tony Fannin, CEO/Partner, BE Branded | Could color be the ultimate brand expression? It makes sense. It’s evokes emotion. It connects with the heart first. It is easily understood in any language. It is quickly identified with just a glance. For example, Tiffany owns a specific shade of robin’s egg blue. All you have […]
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Archive | January, 2012
The most hi-tech group is moms
January 23, 2012 
7 Comments
by Tony Fannin, CEO/Partner, Be Branded | Women shoppers are digitized to the max. They are, not only, the world’s largest market, but they are also the leaders in utilizing technology to accomplish their tasks. When it comes to motherhood, digital tools become even more important. In an article by Matt Carmichael entitled, “Kids take […]
Read more The Super Bowl will be streamed live in 2013. A marketing nirvana.
January 20, 2012 3 Comments
by Tony Fannin, CEO/Partner, BE Branded | With the 2012 Super Bowl coming upon us, the NFL recently made an announcement that the 2013 Super Bowl will be streamed via NBC’s web site and Verizon. The NFL has been streaming the Sunday Night Football edition in recent years to see how the technology will work […]
Read more Celebrities as brand gurus and marketing directors?
January 16, 2012 0 Comments
by Tony Fannin, CEO/Partner, Be Branded | An interesting trend is starting to develop in the world of branding and marketing. Several large brands are using celebrities to become their brand gurus and marketing Creative Directors. Jay-Z is working for Anheuser-Bush. Justin Timberlake has been named Creative Director at Callaway Golf. Lady Gaga is overseeing […]
Read more Digital companies are reinforcing traditional advertising
January 11, 2012 2 Comments
by Tony Fannin, CEO/Partner, Be Branded | Since the advent of new media and social media, many of the digital faithful have sounded the demise of traditional media. I know it’s cool and hip to say, “We no longer use TV, print, or radio for our advertising. Instead we use Facebook, SEO, and apps.” But, […]
Read more Brand Liz Claiborne is dead
January 4, 2012 1 Comment
by Tony Fannin, CEO/Partner, BE Branded | It’s the new year and things have already begun to start anew. Liz Claiborne, owner of brands such as Juicy Couture, Lucky Brand, Kate Spade and their own namesake, is changing their name to Fifth & Pacific Cos. Once a fashion brand powerhouse in the late 70′s to […]
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