by Tony Fannin, CEO/Partner, BE Branded | In social media, it is hard to tell what is that really worth. For example, do you know how much a facebook “like” is worth or a Linkedin “connection” is valued at? Because the social media world is still very new, everyone is trying to see the real […]
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Archive | December, 2011
You must build a brand before you can build profits
December 6, 2011 
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by Tony Fannin, President, BE Branded | Before, marketing meant how to advertise, to ring the cash register and to drive revenue. It was as simple as that. Before, marketing meant advertising. Back then, branding wasn’t even a consideration. Today, many businesses claim to believe in branding, but they really only believe in marketing. Many […]
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