by Tony Fannin, President, BE Branded
I would like to do a little promotion. I am speaking at the Indiana Small Business Fair that is being held at the Ritz Charles in Carmel, IN. The event helps connect small businesses to needed services, other businesses, and conducts seminars on various topics to help small business owners thrive and not just survive in this market condition.
I am conducting a session on “If you’re not a brand, you’re a commodity.” I will be providing insights on what a brand truly is. Many believe a brand is their logo, colors, or even, what they make or the services they provide. A brand is not any of these. A brand is the emotional promise you provide that goes beyond the “stuff”. Here is a promo video on my YouTube channel: http://www.youtube.com/user/BeBrandedNow
Here’s a link to the Indiana Small Business Fair: http://indianabusinessfair.com/.
I would encourage you, if you’re in the area, to attend. You never know, you might learn something new.