by Tony Fannin, President, BE Branded It’s not unusual for marketers to switch advertising and marketing agencies. Sometimes they feel taken for granted or the results aren’t what they used to be. Sometimes, there is good reason for the switch. Too often, I believe that marketing becomes the scapegoat for other issues not marketing related. […]
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Archive | February, 2010
Brand is about external and internal creditability
February 24, 2010 
3 Comments
by Tony Fannin, President, BE Branded Have you ever been in a shopping situation where what you experienced in a store or with a product wasn’t even close to what you expected? We’ve all had those times. That, my friend, is where the brand promise was broken. And, when you do that, your brand loses […]
Read moreYour brand sometimes must offend to win.
February 22, 2010 0 Comments
by Tony Fannin, President, BE Branded I had recently shown a colleague a campaign we were working on and asked him his opinion. He would have a valuable viewpoint of being like our customer, who will see it for the first time, without any explanation or background. He would see it cold and fresh, like all of our potential […]
Read moreToo much quantity, not enough quality in social media
February 19, 2010 5 Comments
by Tony Fannin, president, BE Branded Social media has quickly caught on like a drug. It’s addictive. It’s impulsive. It’s habit forming. It has been hailed as the new way to do business. I don’t question it’s massive influence on the “social” part of our lives. What I do question is the “business” side. For […]
Read moreDo Women Still Trust Social Media?
February 17, 2010 2 Comments
By Holly Buchanan As more and more advertisers and brands tap into the word-of-mouth power of social media, will the very act of tapping into that power reduce it? Are more and more women skeptical of what they see, hear, and read on social media sites? As Tony Fannin pointed out in his post about […]
Read moreSuper Bowl ad results
February 15, 2010 1 Comment
by Tony Fannin, president, BE Branded Well, the results are in. Yes, the Saints won the game on the field, but who won the game in the minds of consumers? The Nielsen Ratings are in and here are the results for the Super Bowl ads: Most liked: 1. Snickers (Betty White) 2. Bud Light (Scientists […]
Read moreCrowd sourcing may not be the wisest thing to do
February 10, 2010 7 Comments
by Tony Fannin, president, BE Branded It’s been said that crowd sourcing is the new way to find the best information, products and services. In fact, the business of Search is based on this. For example, Google’s algorithms is built on the premise that the more links a site gets, the better the information it […]
Read moreThe Super Bowl (ad)
February 8, 2010 1 Comment
by Tony Fannin, president, BE Branded This year’s Super Bowl was entertaining and competitive. It had drama, risky calls, unexpected players that rise up. And that’s just the ads. From Focus on the Family spot (risky calls), Planned Parenthood’s response ad (drama), and Google’s spot (unexpected players). The Super Bowl advertisers compete every year against […]
Read moreSuper Bowl advertising review on WFYI
February 5, 2010 2 Comments
by Tony Fannin, president, BE Branded I just finished taping a special Super Bowl segment on Inside Indiana Business. It’s a show hosted by Gerry Dick, a long time business man and entrepreneur in Indiana. The content of the show was about the Super Bowl commercials and are they still effective. In brief, here are […]
Read moreApproach marketing as if it was Super Bowl Sunday everyday
February 2, 2010 4 Comments
by Tony Fannin, president, BE Branded It’s that time of the year… the advertising throw down, otherwise known as the Super Bowl. It’s the one time of the year where we, as a collective nation, see the ads as part of the Super Bowl experience. This is the reason why CBS is able to charge […]
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