Archive | October, 2009

Is it ok to buy credibility in the social media world?

by Tony Fannin, president, BE Branded I recently read in an article that Armani paid Kim Kardashian to tweet about their purses. I’ve heard other stories that are similar. Marketers paying celebs, bloggers, and the like to talk about their product. In the social media world, is that ok or is that seen as fake […]

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