October 27, 2009 
by Tony Fannin, president, BE Branded
I would like to take a moment to talk about a principle I believe in. Throughout my career and now, as a business owner, I’ve learned that I don’t have to have all of the answers. I don’t have to be expert at everything. I just have to know my areas of expertise and do them great. The other half of the equation is I need to know where to turn to get the talent and answers I don’t have. A smart leader does both.
I see the world of marketing as being driven by women, both now and in the future. This is why I’ve invited Holly Buchanan to become a regular guest blogger. She brings a wealth of knowledge, insights, and experience in communicating and relating to women. Holly has her own site: Marketing to Women Online and is the author of The Soccer Mom Myth – Today’s Female Consumer: Who She Really Is, Why She Really Buys.
She will contribute to this site on a regular basis and I know you’ll gain insights and wisdom from her blogs. I know I do from reading her own blog. I hope you’ll become a fan of hers as I have.
Thank you.
www.bebranded.net
317-797-7226
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