by Tony Fannin, president, BE Branded What does your brand do for your customers? That’s the real question. Now, I’m not talking about specs or a description of what it literally does. What I want to know is what does it do for your customers. A brand done right creates a mindset in your company […]
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Archive | July, 2009
TV advertising is not dead. And other truths.
July 6, 2009 
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by Tony Fannin, president, BE Branded I happened across a research finding that I found very interesting. It set out to discover, “What’s the future of advertising?” It was conducted by the Wharton School of Business in conjuction with the Advertising Research Foundation. (One thing to understand about the ARF, they are NOT a lobby […]
Read moreROI isn’t THE purpose of marketing
July 3, 2009 0 Comments
by Tony Fannin, president, BE Branded “What’s my ROI in this campaign? If I spend this amount in marketing, how much will I increase in sales?” ROI is the single most measured and talked about benchmark in business, especially in marketing. For financial types, it helps them justify the spend in marketing and advertising. And […]
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