by Tony Fannin, CEO/Partner, BE Branded | Could color be the ultimate brand expression? It makes sense. It’s evokes emotion. It connects with the heart first. It is easily understood in any language. It is quickly identified with just a glance. For example, Tiffany owns a specific shade of robin’s egg blue. All you have [...]
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The most hi-tech group is moms
January 23, 2012
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by Tony Fannin, CEO/Partner, Be Branded | Women shoppers are digitized to the max. They are, not only, the world’s largest market, but they are also the leaders in utilizing technology to accomplish their tasks. When it comes to motherhood, digital tools become even more important. In an article by Matt Carmichael entitled, “Kids take [...]
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The Super Bowl will be streamed live in 2013. A marketing nirvana.
January 20, 2012
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by Tony Fannin, CEO/Partner, BE Branded | With the 2012 Super Bowl coming upon us, the NFL recently made an announcement that the 2013 Super Bowl will be streamed via NBC’s web site and Verizon. The NFL has been streaming the Sunday Night Football edition in recent years to see how the technology will work [...]
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Celebrities as brand gurus and marketing directors?
January 16, 2012
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by Tony Fannin, CEO/Partner, Be Branded | An interesting trend is starting to develop in the world of branding and marketing. Several large brands are using celebrities to become their brand gurus and marketing Creative Directors. Jay-Z is working for Anheuser-Bush. Justin Timberlake has been named Creative Director at Callaway Golf. Lady Gaga is overseeing [...]
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Digital companies are reinforcing traditional advertising
January 11, 2012
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by Tony Fannin, CEO/Partner, Be Branded | Since the advent of new media and social media, many of the digital faithful have sounded the demise of traditional media. I know it’s cool and hip to say, “We no longer use TV, print, or radio for our advertising. Instead we use Facebook, SEO, and apps.” But, [...]
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Brand Liz Claiborne is dead
January 4, 2012
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by Tony Fannin, CEO/Partner, BE Branded | It’s the new year and things have already begun to start anew. Liz Claiborne, owner of brands such as Juicy Couture, Lucky Brand, Kate Spade and their own namesake, is changing their name to Fifth & Pacific Cos. Once a fashion brand powerhouse in the late 70′s to [...]
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It costs $4 to get each follower on Twitter
December 13, 2011
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by Tony Fannin, CEO/Partner, BE Branded | In social media, it is hard to tell what is that really worth. For example, do you know how much a facebook “like” is worth or a Linkedin “connection” is valued at? Because the social media world is still very new, everyone is trying to see the real [...]
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You must build a brand before you can build profits
December 6, 2011
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by Tony Fannin, President, BE Branded | Before, marketing meant how to advertise, to ring the cash register and to drive revenue. It was as simple as that. Before, marketing meant advertising. Back then, branding wasn’t even a consideration. Today, many businesses claim to believe in branding, but they really only believe in marketing. Many [...]
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Reverse Product Placement
November 29, 2011
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by Tony Fannin, President, BE Branded | We all know about product placement in TV shows and movies. Most of the time it’s not well done and expensive. Recently, Quill paper (owned by Staples) signed a deal with “The Office”, in particular utilizing the imaginary company of Dunder Mifflin. The goal is to sell [...]
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Thanksgiving family touch football rules
November 21, 2011
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by Tony Fannin, CEO/Partner, BE Branded | I thought I would pass along an appropriate blog for the Thanksgiving season. I love football, watching and playing the game. Here is a list I came across that I thought was worthy of sharing. As with most families, the traditional family football game is pure Americana. We [...]
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