Woman binoculars

Women-owned business IS the market

by Tony Fannin, CEO/Partner, BE Branded  | We recently had an interesting cold call. When one of our sales executives was talking with a prospect (in banking), we shared with them about how dominate women are in making the decision on family banking services. She (yes, a woman) informed us that her bank was after […]

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Winter Wonderlab

Online brands now have physical stores

by Tony Fannin, CEO/Partner, BE Branded  | More online companies are getting into brick-n-mortar. This is a natural evolution of business. The “old” mantra that physical stores are dead is false. The saying was, everyone was going to shop online and NO ONE will be shopping in stores any more. It’s true, online buying has […]

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Couple car buying

You are marketing to women, even if you don’t realize it.

by Tony Fannin, CEO/Partner, BE Branded  | Recently, we were talking with a prospect about his business and how we could possibly help him. We discussed our two areas of expertise, branding and marketing to women. When we asked the owner about his current efforts to reach women, his reply, “I never really considered it. […]

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Woman binoculars

Women-owned business is an untapped B2B segment

by Tony Fannin, CEO/Partner, BE Branded  | B2B marketing is not “sexy” and doesn’t have the allure that consumer brands have. Often, strategies differer in marketing to consumers and businesses. What can complicate things even more are women-owned businesses. They must be treated differently than the “typical” B2B customer. Here are a few points: • […]

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Furniture ad

Don’t sell to your customers. Help them to buy.

by Tony Fannin, CEO/Partner, BE Branded  | Help your customers buy from you. So, what does that mean? It’s not just greeting them at the door asking if you can help them. It’s not just making your web site easy to navigate. It’s not even about giving them deep discounts and free perks. It’s about […]

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Woman_Man handshake

Marketing to women doesn’t mean you lose men

by Tony Fannin, CEO/Partner, BE Branded  | For many companies, it’s scary to turn down any business. Most try to be everything to everyone because they see a denied market segment as leaving money on the table. As a result, these companies end up being nothing special and are relegated to commodity status, regardless of […]

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Woman smartphone

Retailers integrate “showrooming”

by Tony Fannin, CEO/Partner, BE Branded  | “Showrooming” has been a recent challenge for many brick-and-mortar retailers (this is where customers go into a store, play with the buttons, feel the material and have a hands-on experience with the product, then go online to find a better price.) It has fed the myth that people […]

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New Years

2014 brand and advertising trends

by Tony Fannin, CEO/Partner, BE Branded  |   It’s a new year and this may be the time when some of the trends started over the last couple of years begin to become “mainstream”. Here are just a few trends to look out for: Increased mobile spending – In recent years, time spent with mobile […]

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Digital marketing is dead

by Tony Fannin, CEO, BE Branded  |   Procter & Gamble’s Global Brand executive, Marc Pritchard, recently announced that “digital marketing is dead” at Advertising Week 2013 in New York City. I agree. So, how can digital marketing be dead with smart phones, tablets and laptops being so woven into our daily lives, you ask? […]

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Wireframe head

Human brain beats algorithms (according to Google)

by Tony Fannin, CEO/Partner, BE Branded  | The ongoing debate about man vs. machine has been going on for many decades, but it has heightened as more technology has become “smarter”. Software is able to “learn” and anticipate our next moves, desires and wants. Some think it’s very creepy, especially online. Many technologists believe in […]

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